The project team consists of an interdisciplinary team from science and practice. Together, the cooperation partners of the HafenCity University Hamburg, the University of Kassel and the Julius Kühn Institute are developing a conceptual framework for the participative development and testing of plausible business management scenarios for various innovation models of horticultural production, value creation and marketing. The coordination of the overall project lies with the Department of Landscape Architecture and Landscape Planning at HafenCity University Hamburg.